Positive attitude, joy, nonconformity, disinhibition, emotion and complicity



Atypical since 1984, ‘La vida es Chula’ is a positive slogan that founder Thomas Mayer proposed as a motto for Desigual brand. ‘La vida es Chula’ means happiness, the feeling that is born out your own perception of life.

The clothes designed by Desigual place the brand in a position which is different from the competition: positive attitude, joy, nonconformity, disinhibition, emotion and complicity, in order to create an image of your own strong personality that generates close connections with the customers.

This image transposed in clothes results every time in a wonderful collection, full of colors that convey optimism, one of the main features of Desigual.

We are waiting for you in our store with a varied collection for women, men, kids and accessories.

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