S.Oliver is a German fashion brand and family business that creates clothes and accessories for women and men of all ages.
The company was founded in 1969 by Bernd Freier and was named s.Oliver after the hero of novel Oliver Twist by Charles Dickens. To reflect the spirit of time, “s” (which means “Sir”) was added in the name, as a homage to the London fashion scene. Due to the fact that the German brand focuses on details, execution precision and quality, it has transformed itself from a small boutique in Würzburg (only 25 square meters) into one of Europe’s largest fashion brands, with customers in over 30 countries around the world.

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