New Era

Founded in 1920, New Era is the primary brand when talking about caps. Our products are timeless and transcend cultural trends in sport and fashion.

With more than 35 million caps manufactured per year, New Era is preferred by all American Baseball League players. In hip-hop culture, New Era is the brand that invented the renowned 59FIFTY fitted caps.

The first official New Era store of Romania is in AFI Cotroceni, located ground floor.