Spring has its own ritual.
And at AFI Cotroceni, that ritual has a name we look forward to year after year: Celebration of Beauty.
From March 1–9, the Champs-Élysées Corridor transforms once again into a playground of beauty, color and feel-good energy. A festival of textures, fragrances and fresh beginnings. The place where you discover that “wow” product that changes your routine and gives you exactly the spring boost you’ve been craving.
A tradition that shines every March
Celebration of Beauty is no longer just an event. It has become a true spring tradition at AFI Cotroceni — a moment we anticipate together, season after season. Ladies (and not only!) already know: this is where the new beauty vibe of the year begins.
Over 20 brands are bringing:
- product demonstrations and showcases
- make-up and hairstyling sessions
- personalized consultations
- skin dermoanalysis
- mini treats for skin and hair
- vouchers and samples
A true beauty playground where you might just discover the product that completely transforms your routine.
This year’s trends? Try them here
Come explore the newest beauty solutions and the coolest trends of the moment —
from fresh, glowing, ultra-natural skin,
to bold statement lips in rich shades,
to romantic blush applied generously for that soft spring glow.
Minimal or daring? Soft or dramatic?
At Celebration of Beauty, you can try them all and find what suits you best.
Extra instant prizes this year
Between March 2–5, from 4:00 PM to 8:00 PM, enjoy a special on-site activation with surprise prizes, right in the event area.
The mechanism is simple and fun:
- Shop for a minimum of 100 RON
- Present your receipt
- Pick an envelope from the Celebration of Beauty panel
- Discover the prize inside
- Receive it instantly
Celebration of Beauty is about fresh starts, good energy and that confidence boost that comes with spring.
Bring your friends, make time for yourself and join us in celebrating beauty — exactly as it deserves: with enthusiasm, color and plenty of inspiration.
See you at AFI Cotroceni!
