Calif is the same brand, with the same team, the same origins, the same recipes and cooking methods as it’s father brand Calif, a brand that 8 years ago has managed to change the entire Romanian Market’s perception of the kebab concept.
It is a brand that has been awarded the best Romanian Quick Service Restaurant award for 5 years in a row.
.calif is the rebranded Calif, it is a new brand better equipped both in terms of communication, visual style and consumer experience to the demands of the new world.
.calif is a bold and daring brand, a brand that will almost always choose the least conventional path, both in terms of business strategies, as well as in marketing and communication strategies.
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